Jaemy C (Jaemy Choong) is a multi-disciplinary visual artist with a background in advertising, graphic design and production. His past careers include writing ads for commercials, a stint as an art director in a Malaysian TV
station, and 5 years as co-founder/creative director of design studio, Kickatomic.

His art style takes inspiration from experimental sumi brush calligraphy, pop culture, and cute-but-twisted-sci-fi elements in entertainment. As a self-proclaimed "dry humour enthusiast", satire and sarcasm also play a massive part in his art expression.

After surviving a year of cyberbullying in 2021-22, (caused by an uproar on social media about an art collaboration with international sports brand, adidas), he has been using the experience to inspire a new phase in his creations - dwelling into the aftermath of trauma, social media, and our micro human interactions with each other in the modern world.

His art has lead to collaborations with brands like Shake Shack, Samsung, RHB Bank, Lenskart Singapore, adidas and his installations have been gracing popular venues such as Kwai Chai Hong Kuala Lumpur and Kampung Attap, Kuala Lumpur.

Prior to this, Jaemy C's early Instagram “mash-up” photography has been featured on numerous media sites such as Buzzfeed, MTV.com, The Sun, Huffington Post and many others. They have also been featured in
the French publication "Pirates l'art du
détournement culturel".